Friday, May 15, 2015

Promoting Your Book on TV

by Carl Brookins

So now you’re touring with your book. You’re booked for a local TV appearance. Good deal. I’m a former TV professional so here are some observations and tips drawn from years of experience.

Be prompt, especially if it’s live. Producers are paranoid and if a guest isn’t present well in advance of the segment, you’ll likely be cut. Realize that you might not get on. Stuff happens. That’s part of the attraction of live television.

Study a few interview programs to note deportment and what guests wear that works. Wear a becoming blouse or shirt in a soft pastel. Don’t clutter it with dangly bright metal neck wear. Avoid neck wear or finger, ear or nose rings of polished metal. They reflect light into the eye of the camera and thence into the eyes of the viewers, sending them fleeing from the room.

Be sensitive to your image. Even seated at a table watch your posture. Keep your knees together, sit up straight and look alert. It doesn’t matter whether you are wearing pants or a skirt, keep your knees together. Wide-spread knees on an open set can be distracting as Hell to the interviewer and viewers.
The program may be repeated at different times of the day or night. If you show up on the tube at six a.m. wearing clothes more appropriate to a local night club, the impression you impart may be damaging.

Ask the show’s producer if you can have a straight chair or a hard cushion. Lie if you have to; you have a bad back from all those hours hunched over a hot word processor. Soft, overstuffed chairs and couches are guaranteed to make you look rumpled, overweight and out of sorts. If there’s no choice, sit straight, legs crossed at the ankle, and don’t let your shoulders touch the back of the couch.If you have to walk onto the set after the show has started, remember posture and your smile. Unless you have great hips and legs and don’t mind showing them to everyone, avoid tight, short skirts or tight pants.

Smile, look happy even if it is five a.m. Assume people are watching, even then (they are). You still have a chance to win over four or five technicians in the crew. Smear a tiny dab of cold cream on your upper front teeth to keep your lip from sticking. Try not to drink anything while on camera. Use the toilet before the program starts.

Now we’re in the studio, bright and perky, waiting for a cue. Assume, from the moment you enter the studio until you depart, that there is a live microphone somewhere near you. Stories abound about the sorry and vulgar things said in unguarded moments, that have ruined careers. Avoid becoming another of those legends.

Unless your interviewer turns out to be a total jerk, avoid giving short or one-word answers. Interviewers use the time during your answers to find the next question, or perhaps try to work that bit of breakfast bacon out of the crack between their bicuspids. Avoid saying, “Gosh, these are bright lights. I don’t know how you can work under these conditions.” Be polite.

Speak in your normal voice at a conversational level. Projecting, the technique learned in elocution or theater class won’t get your voice out there farther, it’ll just irritate the sound engineer. Talk to your host. As early as possible, mention the name and location of the store where you are or were signing. If you wait for the host to ask, unless the bookstore is the program sponsor, it won’t happen. If you do it early enough in the interview, you may get a chance to repeat.
Become aware of the social/political climate. Here you are in an uptight law-and-order community where the son of the mayor has just embezzled the city treasury and decamped to South America. Gosh, it sounds just like the plot of your book. Could the jerk have gotten his idea from your book? Don’t go there! You came here to sell yourself and your novel, not get lynched.

When the host asks you what you meant by the scene on page 47, don’t reveal you wrote that scene three years earlier and haven’t seen it since the galleys went to the publisher two years ago. Keep two scenes in mind, one near the beginning and one toward the end. If the question arises you can say, “You mean the scene when John lures Mary to the barn.” The host probably won’t recall what’s on page 47 anyway, and certainly won’t say so even if s/he has actually read your novel. Assume the host has not read it. Avoid swearing, blaspheming, bad grammar and jargon. Howard Stern you ain’t.

Park your ego at the door and complete your personal toilette before going on camera. Pulling, tugging, tucking, twitching, scratching, hair-combing, nose picking, or removal of wax or shower soap from ones ears is terribly distracting to the viewer. Don’t be self-deprecating. You worked hard writing, polishing, and editing your book. Thank everyone after the program is over, including the studio crew. Keep a record so when you are back flogging your next novel, you’ll know whom to contact. If they remember you with pleasure, they’ll invite you back. And they might just buy your book.

(Excerpted from The Mystery Writers, where you can read Carl Brookins' interview.)

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